Erika Michaelann Costell (born November 12, 1993) is an American singer and internet personality.
Costell’s career began when she became associated with “Team 10”, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in some of his videos, Costell started her own YouTube channel, which increased her popularity.
Costell was born in Toledo, Ohio, but was raised in Bedford Township, Monroe County, Michigan. She grew up with 12 siblings. At the age of 16, she began modeling while attending high school at Bedford High School in Michigan. She was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school in 2011, she attended Middle Tennessee State University. She majored in business administration and left the university before her final semester in order to pursue modeling in Los Angeles.
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