Walker joined the YouTube community in 2011 with her channel WhatsUpELLE Beginning in 2013, she began working almost exclusively on her second channel, WhatsUpMoms, with her co-founders and friends, Meg, Connie, and Brooke. Connie died in 2013 and is remembered fondly in many of the video postings. The channel has over 3 million subscribers and has attracted almost 2,500,000,000 views combined. They have also won many family category awards. It features fast-paced and humorous content about motherhood, including a viral parody of the Iggy Azalea song "Fancy" and a comedic message to "Friends Without Kids" The channel has attracted collaborators such as Michelle Obama and advertisers including Kohler, Puffs, and Disney. Most recently, What's Up Moms has signed on three new collaborators, Esther Anderson from Story of This Life, Kathryn from Do It On a Dime, and Karen Alpert, a New York Times bestselling author.
Statistics for this Xoptio
Great channel Entertaining 50
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50
% Not my taste
Great Channel Educational 50
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% Not a good learning source
Great editing and content 50
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% Content is reused and not original
Unique and one of a kind 50
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% Copy cat
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