Best Youtuber: WILLIAM LENNEY vs ZOË SUGG

William Jonathan Lenney (born 11 March 1996), better known by his online alias WillNE, is a British YouTuber and internet personality based in London. Lenney's content is noted for both his videos focusing around internet culture and his practical jokes, such as getting a variety of YouTubers to collaboratively sing the song "All Star" without their knowledge, and pretending to be a contestant on I'm a Celebrity...Get Me Out of Here!. Lenney's style of content was described by Vice Media in 2018 as designed for "teenagers hyper-literate on internet culture." Lenney had his first wave of popularity in 2016, when he produced a video on grime music channel "BGMedia", and what he considered the poor quality of the child rappers hosted on their channel. The video went viral, becoming highly popular and dramatically increasing the size of Lenney's channel. By September 2016, Lenney's channel had amassed roughly 250,000 subscribers. Around that same time, he left university in order to become a full-time YouTuber on advice from his mother. On 22 December 2017 Lenney's channel reached 1 million subscribers, making him among the 25 most-subscribed British YouTubers. In November 2018 Lenney attempted to fool various UK-based tabloid media companies into believing that he would be a contestant on I'm a Celebrity...Get Me Out of Here!. The campaign was partially successful, with several organisations, including OK! Magazine and Metro, printing stories on the rumors before the full cast of the series was revealed. In 2019, Lenney went on a tour with fellow YouTuber Stephen Tries, titled This Week On The Internet Live. In January 2020, Lenney made a video in which he pretended to be muscular in photos he posted on Instagram, while producing the video he received a brand deal offer from a fitness company. In April 2020 Lenney co-launched a collaboration channel with fellow YouTubers ImAllexx, James Marriott and Memeulous, called the "Eboys".

See statistics

Zoë Elizabeth Sugg (born 28 March 1990), also known by her YouTube name Zoella, is an English vlogger, businesswoman and author. Sugg began posting videos to her YouTube channel in 2009, which went on to amass over 10 million subscribers. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the "biggest beauty launch of the year". Sugg later launched a range of complimentary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year. In 2014, Sugg signed a three-book deal with Penguin Books, and her debut novel, Girl Online, was published in November 2014, breaking the record for highest first-week sales of a first-time novelist. She has since released a non-fiction book, Cordially Invited, and is currently writing a series of books alongside co-author Amy McCulloch, titled The Magpie Society. Sugg was working as an apprentice at an interior design company when she created her blog, "Zoella", in February 2009. By the end of the year it had a thousand followers and as of September 2015 it had received over 540 million total visits. The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look. Sugg's main channel, Zoella, first named "zoella280390" after her birth date, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous month). Her second channel, MoreZoella, contains mostly vlogs where she shows her viewers what she does in her day. She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures. In 2013, Sugg was mentioned by The Telegraph as one of "Britain's most influential Tweeters". In 2013, she was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service. The following year, she was named as the first "Digital Ambassador" for Mind, the mental health charity.

See statistics