Best Youtuber: EMMA BLACKERY vs ETHAN PAYNE
EMMA BLACKERY
Emma Louise Blackery (born 11 November 1991) is an English singer-songwriter, YouTube vlogger, record producer, and author. Active since 2012, Blackery has released EPs, singles, and Vevo music videos. She has toured with Busted, and headlined tours for her debut studio album Villains, released on her RWG Records label in 2018. In 2015, Blackery's main YouTube channel had over one million subscribers. She performed and was a panelist at YouTube events (including Summer in the City and VidCon), and has contributed twice to the YouTube Rewind video series. Blackery's book, Feel Good 101: The Outsiders' Guide to a Happier Life, is based on her 2013 Feel Good 101 video series. Blackery released her debut EP, Human Behaviour, in early 2012 followed by her second EP, Distance, in July 2013. A music video for the lead track, "Go the Distance," was produced by Arthur Walwin. Her third EP, Perfect, was released on 11 November 2014. Its title track topped the UK Independent Singles Breakers Chart for one week, and entered the UK Rock & Metal Singles Chart at number eight. In 2015, Elle included Blackery on its "30 Women Under 30 Who Are Changing the World" list. Jason Perry produced Blackery's fourth EP, Sucks to Be You, which was released in 2016. Its title track peaked at number 85 on the Scottish Singles Chart. On 4 April 2016, Blackery announced that she would join pop punk band Busted on their Pigs Can Fly tour. "Sucks to Be You" was the runner-up for the first Summer in the City Song of the Year award. After touring with Busted, Blackery toured on her own and performed her music at other YouTube events. She released her fifth EP, Magnetised, on 26 May 2017. It charted at number 63 on the UK Albums Chart, and peaked at number five on the UK Independent Albums Chart and number two on the Official Independent Album Breakers Chart. On 6 August, Blackery received a Summer in the City Song of the Year award for "Nothing Without You". The cover art for Magnetised was featured at the Apple Keynote event for the iPhone X in September 2017.
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ETHAN PAYNE
Ethan Payne (born 20 June 1995), better known by his online alias Behzinga, is an English YouTuber, streamer, and Internet personality, known primarily for his gaming, football, comedy and fitness videos. He is also a member and co-founder of the British YouTube group known as the Sidemen. In 2019, Payne was listed as the 31st most influential online creator in the United Kingdom by The Sunday Times. As of April 2021, his main YouTube channel has over 4 million subscribers and 500 million video views. Payne registered the "Behzinga" YouTube channel on 24 February 2012 while he was still in school. He explained that the name comes from one of his favourite television series The Big Bang Theory in which Sheldon Cooper often uses the catchphrase "Bazinga!"; Payne altered the spelling. His early content primarily featured video game commentaries of the Call of Duty and FIFA video game series. Over time, his style of content diversified to include football, comedy, and fitness videos. On 19 October 2013, Payne and four other British YouTubers formed the entertainment collective Ultimate Sidemen, later shortened to simply Sidemen. Since 2014, the group has consisted of seven British YouTubers: Vikram Barn (Vikkstar123), Joshua Bradley (Zerkaa), Tobi Brown (TBJZL), Harry Lewis (W2S), Simon Minter (Miniminter), JJ Olatunji (KSI), and Payne. The group produces online videos, most often consisting of challenges, sketches and video-game commentary, as well as selling exclusive Sidemen merchandise. In September 2019, Payne was listed as the 31st most influential online creator in the United Kingdom by The Sunday Times. That November, he provided commentary for KSI vs. Logan Paul II for Sky Sports Box Office. In October 2020, he starred in the three-episode YouTube Originals documentary series How to Be Behzinga about his struggle with depression and his path towards running the London Marathon to raise money for the Teenage Cancer Trust. He revealed that he had previously been suffering from alcoholism and had attempted suicide, but with support from his fellow Sidemen members, he was able to overcome his challenges. Also during a stretch of time between 2019 and 2020, he had lost 36 kilograms (79 lb). He has become an advocate for mental health and has talked about the importance of sharing feelings and breaking down the stigma surrounding mental illness in men.