Best Youtuber: JORDINDIAN vs NISHA MADHULIKA
JORDINDIAN
Jordindian is an Indian sketch comedy and music YouTube channel created by Naser Al Azzeh and Vineeth "Beep" Kumar. Their cultural heritage is highlighted in the name Jordindian; Naser is from Jordan while Vineeth is from India. The duo gained first achieved fame with their 2018 music video ′Smoke Shisha Play FIFA′. Although the duo has released four subsequent music videos, they have primarily focused on producing comedy sketches which are typically based on youth culture in India or highlighting the differences between their respective cultures. In an interview with Jaby Koay and Achara Kirk in May 2020, Naser and Vineeth described meeting at college in India in 2007. They bonded over their love of Russell Peters, and their friendship developed when they realised they lived in the same neighbourhood. It was about a decade later when they decided to form Jordindian, with an original plan to produce three videos on social media, and a target of 10,000 views. The success of their videos encouraged them to start a YouTube channel, although they hadn't yet developed their content plan. They were featured in YouTube Rewind 2018.
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NISHA MADHULIKA
Nisha Madhulika (born 25 August 1959 in Uttar Pradesh, India) is an Indian chef, YouTube personality and restaurant consultant. She also has food columns on several websites where she contributes to Indian Express, Amar Ujala, Times of India and Dainik Bhaskar. Nisha's speciality are mainly Indian cuisine. She was born to an Indian family in Uttar Pradesh, India. She has spent her childhood and college days in her hometown Uttar Pradesh. Nisha is married to a tech entrepreneur and has two children. Nisha Madhulika started cooking at an early age. She lived in Delhi with her husband where she assisted in the husband's company. Nisha was struggling with empty nest syndrome. Nisha started a blog, writing on how to cook Indian vegetarian recipes in 2007 which led to her popularity. In 2011, she launched a food and recipe YouTube channel that now has over 18 million views every month. She has over 10 million subscribers on her YouTube channel and 1,118,036,995 views as at 4 November 2018. By 2011, she had written over 100 cooking recipes on her blog.