The team behind Feel22 saw a chance and seized it. Back in 2016, three Lebanese entrepreneurs launched Feel22 to provide "the widest selection of makeup, haircare, skincare, perfumes and other beauty products from top and emerging brands at the best price."
The team works directly or in collaboration with top distributors and brands including Clinique, L'Oréal, Avène, and hundreds of others, serving over 30,000 clients to date with exclusive offers and discounts.
They offer free delivery and returns, and have since launched their online store in Iraq.
The first of its kind, Lebelik broke through the Lebanese market as the only online shopping platform specializing in high Lebanese fashion. It was originally founded in 2011 by twins and business partners Michel and Louise Doumet in New York, the U.S., in an effort to help Lebanese designers share their work with the rest of the world and build a community of fashion lovers on one platform.
Lebelik "celebrates the authenticity of a nation, the expertise of artistry techniques and the unity of patterns, textures, colors and trends."
Currently, the e-commerce site is home to over 80 Lebanese designers and brands with around 2,500 products.